Over 25 years in strategic finance, M&A, and institutional leadership, I’ve watched entire industries reshape themselves under new technological regimes — first during the dot-com era, later across retail, media, and healthcare, and now in the age of AI-search. One lesson has remained consistent: institutions don’t just compete on capital, scale, or strategy — they compete on how clearly they present themselves to the systems that interpret them. In the AI-search era, that interpreter is no longer just the market or the analyst — it is the machine. And the institutions that are most clearly understood as unified, purposeful entities will gain structural advantage in visibility, authority, and long-term valuation. From managing exits across a 500+ company venture portfolio at Intel Capital during the dot-com unwinding to leading acquisitions in global media decades later, I’ve seen what happens when a technological shift changes who gets to exist. AI is the largest of these shifts — and Entity Clarity is becoming the discipline that determines who adapts, who consolidates, and who becomes an acquisition footnote.